Momentum Branding Sessions

Thank you for your interest in participating in our Guilford County branding development process. 

A brand is a unique identifier of an organization. It unifies an organization, creating a cohesive identity across all county departments that is designed to build recognition and trust with stakeholders. A brand should reflect not only how others, both within and outside the region, perceive the business or agency, but also how it views itself. The brand voice should showcase our personality, values, our best attributes, as well as glimpses of our history and goals for the future. A brand is not just a logo; it comprises a brand story, mission, principles, and supporting visual and word marks. At its core, a brand is what people think and say about an organization when they are not in the room.  

We arrive at a new brand first through extensive research, ensuring all representative voices throughout the county are heard. Join us as we continue our engaging research phase.

Please fill in the fields below to register for the upcoming focus group meeting.